Brand Appeal Among Young Adults
I wonder if this is a change due to the economy or if this has always been the case. One thing that was really a
I wonder if this is a change due to the economy or if this has always been the case. One thing that was really a
Not surprising that people are starting to questions how well the Burger King ads are working. If you go all the way back to Subservient
Come on, it’s a commercial for kids meals, folks. Meals for people under like 8 years old. Is Sir Mix-a-Lot really the right artist for
This article by Joseph Jaffe over at Adweek generated a whole lot of negative comments when it was put up earlier this week. Most of
Not much I can add here, other then to say no matter how many times I’ve seen studies like this, companies still cut back. And
Movie buffs know that line from the great Paul Newman movie, Cool Hand Luke. Newman, as the title character in the movie, seems to have
I’m a big fan of this idea and hope that it will be successful for P&G. I think it’s really an excellent way for P&G
We covered Honeyshed back in 2007 and we weren’t that impressed with it then (see Experience Manifesto: HoneyShed) and now it seems that it’s been
Um, OK. I’m sure that this is another C+P stunt for Burger King. Burger King is hoping to be known as more than “The Home
Peter Kim has put together a wide range of predictions about social media for 2009 and I’ve listed a few of my favs below. If