Dispatches about Innovation, ‘Oneline’ Brand Experiences and the Future of Retail

Experience Manifesto

Category: Advertising News

Baby’s Got SpongeBob?

Come on, it’s a commercial for kids meals, folks. Meals for people under like 8 years old. Is Sir Mix-a-Lot really the right artist for

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Who Owns Social Media?

This article by Joseph Jaffe over at Adweek generated a whole lot of negative comments when it was put up earlier this week. Most of

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